Behind the Logo

One of the most precious things we have in our human experience is our memories. We hold onto them tightly - for eternity if possible.

Many moons ago, my grandfather went in for neck surgery. The surgery was successful with sides effects of memory loss - induced Alzheimer's Disease by human error. Being in his presence over these years has made me realize that I need to create a place for memories.

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The logo is an infinity sign as this sign signifies something as being limitless, that it last for eternity. But it is cut and turned into a question mark - as if to say, "What was I suppose to remember again?"

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Then there is a brain as the punctuation to the question mark. In between the infinity and brain is a circle of light representing a memory. The infinity/question mark then becomes a tube the memory goes through and into the hole of the brain, regathering lost memories.